---
title: "ORA"
category: "companies"
aliases: ["ORA", "Ora", "ora.ai"]
website: "https://ora.ai/"
sourceLabels: ["Official speaker roster", "Official conference schedule", "Public company site", "Public research article", "Public professional profile", "Highlight synthesis"]
highlighted: "true"
highlightPriority: "high"
---

# ORA

## What It Is
ORA is an agentic-web research and product effort focused on making websites and software usable by AI agents. In the World's Fair graph, ORA is connected through [[liad-yosef|Liad Yosef]], whose official speaker bio describes him as co-founder and CTO at ORA and as someone building the future of the agentic web.

## Why It Matters At World's Fair
ORA gives concrete company context to [[2026-06-29-liad-yosef-rebuilding-the-web-for-agents|Rebuilding the web for agents]]. The talk argues that the next customer may be an agent rather than a human, and that web products will compete on whether agents can discover, understand, authenticate, operate, and hand work back to people.

That framing lines up with ORA's public agent-readiness research. ORA's April 2026 report says it scanned thousands of products with real agents and found that most of the web is not ready for agents to act. The report emphasizes failures around action, authentication, integration, and machine-readable context.

## Public Research Context
ORA's state-of-agent-readiness report is useful supporting evidence for several recurring World's Fair ideas:

- Agents are becoming customers and operators, not only readers.
- Read access is easier than action-readiness.
- Browser fallback works, but can be slower, more expensive, and more fragile than proper machine interfaces.
- Agent-ready sites need usable auth flows, integration surfaces, typed tools, streaming where appropriate, and machine-readable context.
- The web may become nearly headless, but not completely headless, because some moments still need human review or visual choice.

## Related People
- [[liad-yosef]] - Co-founder and CTO context from official bio
- [[ido-salomon]] - Co-creator connected through MCP Apps and agentic UI work

## Related Scheduled Sessions
- [[2026-06-29-liad-yosef-rebuilding-the-web-for-agents]] - Rebuilding the web for agents (2026-06-29, 12:05pm-12:25pm)
- [[2026-06-30-liad-yosef-mcp-apps-extending-the-frontier]] - MCP Apps - Extending the frontier (2026-06-30, 2:25pm-2:45pm)
- [[2026-06-29-ido-salomon-we-re-the-bottleneck-but-we-don-t-have-to-be]] - We're the bottleneck, but we don't have to be (2026-06-29, 2:25pm-2:45pm)

## Related Topics And Tools
- [[agentic-web]]
- [[mcp]]
- [[mcp-apps]]
- [[chrome-agent]]

## Public Sources
- [ORA official site](https://ora.ai/)
- [ORA state of agent readiness report](https://ora.ai/blog/state-of-agent-readiness-2026)
- [AAIF Native Speakers article](https://aaif.io/blog/native-speakers-why-ais-most-powerful-users-are-blind/)
- [Liad Yosef LinkedIn](https://linkedin.com/in/liadyosef)
- [Liad Yosef X profile](https://x.com/liadyosef)

## Evidence Boundary
The official speaker roster is canonical for Liad Yosef's World's Fair participation. ORA's public site, ORA's research article, and public professional profiles are supporting sources used to explain the company and the agentic-web context.