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The Death of Keyword Search and the Rise of Agent-Readable Catalogs

Conference Context

Session Description

As search shifts from classic keyword matching to more conversational experiences, product data quality becomes critical to LLM-powered retrieval. At PayPal, we tested how enriching traditional catalog data could help AI systems better find, understand, and rank products across large-scale commerce catalogs. We built a RAG-based AI judge to compare enrichment approaches and identify five patterns that consistently improved AI discovery results.In this talk, we'll share the evaluation framework, key lessons, and a practical approach for preparing enterprise data for conversational and agentic search.

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Synthesized Breakdown

The Death of Keyword Search and the Rise of Agent-Readable Catalogs ## Conference Context - Date/time: 2026-06-30 · 11:10am-11:30am - Track/room: Expo Stage 3 · Expo Stage 3 SW - Speaker(s): Nixon Dinh - Session type/status: session · confirmed - Track: Expo Stage 3 - Room: Expo Stage 3 SW - Session type: session - Status: confirmed ## Session Description As search shifts from classic keyword matching to more conversational experiences, product data quality becomes critical to LLM-powered retrieval. At PayPal, we tested how enriching traditional catalog data could help AI systems better find, understand, and rank products across large-scale commerce catalogs. We built a RAG-based AI judge to compare enrichment approaches and identify five patterns that consistently improved AI discovery results.In this talk, we'll share the evaluation framework, key lessons, and a practical approach for preparing enterprise data for conversational and agentic search. ## Media Evidence No related AI Engineer channel video found yet.

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