The Building Blocks of GTM Orchestration
Official Schedule Context
- Date/time: 2026-07-01 · 12:05pm-12:25pm
- Track/room: AI in GTM · Track 6
- Speaker(s): Arman Vaziri
- Session type/status: session · confirmed
Official Description
Ramp built its own 0→1 revenue stack in-house — Ramp Revenue — with one mandate: build the most
efficient GTM org in the world. Arman Vaziri breaks down the building blocks: a customer data
platform that chews through millions of internal, external, and CRM records daily, and a unified
action layer with agents embedded directly in seller workflows. The payoff — reps stop hopping
between dozens of systems just to figure out who to reach and what to say, and 80%+ of Ramp's sales
workflows now run on it. A look at the architecture behind orchestrating GTM at scale.
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Notes
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