GTM Engineering: The Technical Bits
Official Schedule Context
- Date/time: 2026-07-01 · 10:45am-11:05am
- Track/room: AI in GTM · Track 6
- Speaker(s): Everett Berry
- Session type/status: session · confirmed
Official Description
Everyone talks about "GTM engineering" — Everett Berry shows the actual plumbing. As Head of GTM
Engineering at Clay, he goes under the hood on the technical bits most talks skip: enrichment
pipelines, agent-driven data classification, identity resolution, and the systems that turn
unstructured web data into clean, deterministic CRM fields. A builder's-eye view of what GTM
engineering actually is once you strip away the buzzwords.
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