Building GTM AI Agents: Lessons from Deploying to 6,000 Users

Official Schedule Context

Building an enterprise AI agent for GTM teams isn't just an LLM problem—it's a product, engineering,

and adoption challenge. In this session, I'll share how we built and scaled Snowflake's internal GTM

AI Assistant from MVP to a production system serving more than 6,000 employees and answering over

one million questions. We'll cover how we scoped the MVP, evolved the architecture over time,

balanced quality versus coverage, adopted emerging technologies like MCP, and continuously adapted

as the AI landscape rapidly changed. You'll leave with practical lessons for building enterprise AI

products that users actually trust and use.

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