Reverse-Engineering the AI Buyer
Conference Context
- Date/time: 2026-07-01 · 11:10am-11:30am
- Track/room: AI in GTM · Track 6
- Speaker(s): Aliisa Rosenthal
- Session type/status: session · confirmed
- Track: AI in GTM
- Room: Track 6
- Session type: session
- Status: confirmed
Session Description
You Built the Best AI Product in the Room. Now What? The GTM Lessons Builders Skip. Aliisa decodes the commercial mistakes technical teams make most often: why enterprise procurement isn't like consumer adoption, how to design for trust and change management from day one, the difference between a pilot and a deal, and the signals that tell you a product is ready to scale vs. ready to get stuck. She's packed with war stories and counterintuitive lessons from the trenches of OpenAI.
Media Evidence
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Evidence Graph
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Media Signals
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Agent Reading Notes
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Transcript Status
No official session recording transcript was found by exact title match on the AI Engineer YouTube channel during this run.
People
Notes
- Pending transcript synthesis when an official recording or confirmed matching video is available.
Synthesis
Synthesized Breakdown
Reverse-Engineering the AI Buyer ## Conference Context - Date/time: 2026-07-01 · 11:10am-11:30am - Track/room: AI in GTM · Track 6 - Speaker(s): Aliisa Rosenthal - Session type/status: session · confirmed - Track: AI in GTM - Room: Track 6 - Session type: session - Status: confirmed ## Session Description You Built the Best AI Product in the Room. Now What? The GTM Lessons Builders Skip. Aliisa decodes the commercial mistakes technical teams make most often: why enterprise procurement isn't like consumer adoption, how to design for trust and change management from day one, the difference between a pilot and a deal, and the signals that tell you a product is ready to scale vs.
Speaker And Company Context
- Aliisa Rosenthal — General Partner at Acrew Capital.
Topics Covered
Derived Links And Source Material
Novel Concepts / Clever Methods
- No highlighted novel concept has been detected yet.
Evidence Boundary
This synthesis is based on the official schedule and linked source pages. It should be revisited when exact session recordings or transcript-backed secondary sources are available.